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Why Powderhound?
Starting at $39.95 for a 12 month subscription Powderhound offers snow businesses a great value way to reach ski and snowboard enthusiasts from around New Zealand and the world.
Seven reasonswhy you might choose to advertise with Powderhound:
1. visitors
Regular Traffic
During the 2009 ski season powderhound received around 300-350 visitors a day on average. With peaks as high as 600.
Traffic builds from May and Peaks in July with August and September still busy months. Shoulder season can still see as much as 4000 visitors in a month.
2.Powderhounds are enthusiasts
Increase your repeat business
Our regular updates mean a regular audience of enthusiasts. These are people who have the means to make the most of the snow scene and best of all they will bring repeat business to the snow businesses they support now and in the future.
3. A feast of local support
Tap into New Zealand’s biggest domestic ski market
A goodly amount of our traffic is from the lucrative North Island ski industry, New Zealand’s biggest domestic ski market. Our daily Ruapehu update is an attractive page that invites users into the wider site. This is great for South Island ski businesses looking to attract north islanders for a south island ski or snowboard sojourn. It is also ideal for the North Island businesses looking for those regular repeat clients.
USER QUOTE: ‘Thanks for all the great days on the hill I've had thanks to you guys this year. My mates think im some kind of weather gooro but I keep telling them just check the powder hound’.
4. Internationals in search of NZ Powder
Growing international Presence
Our Ski New Zealand visual theme also attracts a lot of international interest with queries and enquiries coming in from around the world.
USER QUOTE: ‘We are coming over from Oz in late September from Qld to introduce the boys to snow - they are keen to have a go at snow boarding and snow "scooters"? Is there such an animal as a snow scooter? Also can you give me an idea of clothing & snowboarding gear rental costs for an 11 yo and 14 yo for 3 days plus access to snow fields. ‘
5. A ski and snowboard website not a billboard
Have a more effective profile
At Powderhound we are passionate about New Zealand snow sports and we aim to promote snow recreation positively. We limit the amount of advertising on our site which makes it visually appealing to users and in line with what they expect from the snow scene. In short users prefer less ads.
Because of this advertisers who do support us get a more effective and exclusive profile and great value for money.
Also our 'no bull' approach means users have come to know Powderhound as a place where they can get the real oil. In the tradition of the blogosphere we call it how we see it without apology.
USER QUOTE: 'Thanks for an an excellent site by the way, keep up the good work!!!'
6. Easy to find on google
Specific search terms catered for
Our site is highly ranked on a range of both general and specialist google terms. These terms have been optimised to attract users with specific requirements relating to our advertisers.
To illustrate this point consider these three examples
1. For example a user looking for a place to stay in Ohakune
Search ‘Ohakune accommodation’ and you will see we are normally represented in the first 5 results
2. For example a user wanting to hire gear in Wanaka
Search ‘ski hire Wanaka’ and you will see we are normally represented in the first 5 results
3. For example a user looking for places to eat and drink in Queenstown.
Search ‘pubs places to eat Queenstown’ and you will see we are normally represented in the first 5 results
There are many more examples.
7. We can blow some business your way
Increasing number of consumer enquiries
From 2008 we began to get an increasing number of enquiries from groups looking for our recommendations on ski hire, accommodation and places to eat and drink. As a policy we have started feeding these to our advertisers where the enquiry is appropriate.
USER QUOTES:
'Do you have any chalets available on the nights of 27th/28th June? We would require beds for 6-7 people (this may mean we need more than 1 chalet?)’
'We will be in Queenstown for 3 Months and want to hire or buy secondhand ski equipment -can you help or advise?
‘We have 35 secondary student and 5 accompanying teachers from 9 August for 5 Days skiing at Mount Hutt would you please provide advise us hire cost for 5 days for jacket and pants...’
‘Looking at coming to Queenstown with a group of 10-12 People all with ski experience could you email us your rates’
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